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Scrappy Mixed Methods – The Resource-Strapped PM’s Guide to Getting Data-Informed

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Tom Airaksinen Product Owner PE Accounting

Despite the plethora of advanced product management tools and frameworks available today, Tom has become increasingly convinced that one of the most important things to succeed is to simply have the right mindset.

Armed with curiosity and a willingness to learn, there are a lot of low-cost (time- and money wise) tools and techniques you can use both for prioritization and follow-up of launched features.

In this talk, Tom will walk you through recent work on a B2B SaaS product (web + app) and share a lot of practical examples of what he has done to learn more about the users, the domain and the state of his product, including mistakes and lessons learned. He is a fan of mixing qualitative and quantitative methods and will provide examples of both, with the goal to make the audience leave feeling inspired and empowered.

Other Talks:

  • Rethinking Product Roles: The Challenge of Transforming Into a Product Organization

    Sebastian Meyer Senior Digital Product Manager Vorwerk International & Co. KmG

  • Master Discomfort, Embrace Uncertainty and Create Leaders

    Iman ElNashar eCommerce Director eXtra

    Twitter:
    @ElnasharIman
  • Why Product Managers Should Think Like an Investor

    Sascha Kropf Head of Product Management EAO AG

  • Embracing Change & Uncertainty – Learning from Improvisational Theater

    Birte Loeckel Consultant Birte Loeckel - Product and Agile Mind

  • Fantastic Data Products and How to Bootstrap Them

    Andreea Hossmann Principal Product Manager for Data, Analytics & AI Swisscom

  • How to be a Stoic Product Manager

    Abdul Rahman Senior Product Owner Porsche Experience

  • Navigating Your PM Career: What really matters

    Dave Meyer Senior Group Product Manager Atlassian

    Twitter:
    @d_meyer
  • When not to A/B test (and what alternatives you have)

    Eveline Moczko Head of Product Management Blinkist

  • The Product Hero – The Core of Product Management is You

    Gino Roberto Toro Pereira Product Manager Ably

  • Imposter Syndrome Is My Product Management Superpower

    Jon La Plante Senior Product Manager Everli

  • Ruthless Prioritization: How to build the best thing you can with what you know today

    Cassidy Fein Sr Director of Product Pendo.io

  • Successtimonies: What I Learned From Asking 100 Googlers About Their Definitions of Success

    Jeroen Kemperman Product Lead Account Security Workspace Google

  • It’s Time to Ditch ‘MVP’

    Matt Vercauteren Senior Product Manager 383 Project

  • Listen your Way to Success – the Art of Responsive Listening

    Radina Doneva Senior User Researcher Nuri

    Tanja Lau CEO/Founder Product Academy

  • AMA with Ebi Atawodi

    KEYNOTE: Ebi Atawodi Director of Product Youtube

  • AMA with Ameet Ranadive

    KEYNOTE: Ameet Ranadive Chief Product Officer GetYourGuide

  • How to Evaluate Your Next Career Opportunities

    Hoang Nguyen Vu Director of Product Westwing

  • The Divide That Wasn’t There: Management Lessons Across Product and Engineering

    Daniel Merriman Product Management Coach and Engineering Manager Daniel Merriman Limited

  • Demystification for Product Managers – The Art of Building Common Ground

    Daniel Sastre Garcia Lead Digital Product Manager Amadeus

  • Blazing Fast Onboarding for PMs (and how NOT to freak them out on their first week)

    Mirela Mus Founder Product People GmbH

  • Opening Keynote: Ebi Atawodi

    KEYNOTE: Ebi Atawodi Director of Product Youtube

  • Building a Global Marketplace

    Mayank Yadav Product Manager Handy

    Twitter:
    @mayankspeaks
  • New kid on the block: the evolving practice of AI product management

    Janan Guillaume VP Products Tool Watch

  • Building Successful Products For Supply Chains

    Füsun Wehrmann Head of Global Transportation Technology Wayfair

  • Opening Keynote: Ameet Ranadive

    KEYNOTE: Ameet Ranadive Chief Product Officer GetYourGuide

  • How to Use Business Design to Launch a Product in a Highly Regulated Market

    David Schmidt Chief Product Officer Apothera

  • The Scars and Souvenirs of a Product Reorganization

    Sorana Tania Nemeș Head of Product Athlete Experience adidas Runtastic

  • Keynote: Jennifer Liu

    KEYNOTE: Jennifer Liu SVP/Head of Product Lattice

  • Three Product Principles I Learned the Hard Way

    Rutger Coolen Head of Product Atlassian

  • Influential Storytelling for Product Managers

    Stephanie Judd Founder & Managing Partner Wolf & Heron

  • How to Fool Yourself to Product Success with Data

    Büşra Coşkuner Founder Producteer

    Twitter:
    @_beesea_
  • The Building of an Internal PM Community in an Hyper-Growth Unicorn

    Alexandre Serrurier Senior PM ManoMano

  • The Stances of the Product Manager

    Chris Lukassen Founder Product Dojo

  • Globalization and Internationalization in Product Management

    Maria Uvarova VP of Product Kiwi.com, ex-Amazon

  • How to PM a Fantasy Novel

    Laszlo de Brissac Product Manager Google Travel Sustainability Google

  • From PM to CPO: The 10 Frameworks That Helped Me Succeed

    Alfonso Fiore CPO HappyFresh

  • Why a Product Strategy is Not About Vision, Mission or a Roadmap

    Aurelian Cotuna Head of Product Swat.io

  • Story Plot, or… a Poor man’s Product Scoping Tool

    Ignatius Edwin Product Manager Vinted

  • How to Spot and Navigate Different Stages of Product Evolution

    Gopika E.M. Product Lead TIER Mobility

  • ICED Theory – How to Grow Your Infrequent Product?

    Vivek Kumar VP Product PropertyGuru

  • Do Backends Need Product Managers?

    Justyna Walkowska Group Product Manager DeepL

  • A Practical Approach to Product Strategy

    Nacho Bassino Director of Product XING

  • Building the Right Product, and Building it Right: Lessons from Experimentation Programs

    Elizabeth Gabster Director, Strategy & Value Advisory Optimizely

  • Establishing Product Management for a Scale Up product in Six months

    Niko van Eeghen VP Product Happeo

    Twitter:
    @nikove

    Victor Manrique Yus Head of Product Management Happeo

  • Doing Product Ops Right

    Anabela Cesário VP of Product Operations and Chief of Staff to the CPO OutSystems

  • As a PM, When Do You Decide to Introduce AI / ML in Your Product?

    Mansi Singhal Product Manager Meta

  • How Efficient Communication Can Make You a Better Product Manager

    Miruna Ursache Founder Refraiz

  • The Visual PM: Putting drawings into practice

    Julia Steier Product Manager Google

  • Powering the Metaverse

    Avinav Pashine Product Manager Meta

  • Product Management for Internal Platforms

    Mario Konschake Associate Director of Product Hello Fresh

    Jessica Ulyate Associate Director of Product Hello Fresh

  • Outcomes-Oriented Roadmap: From Vision to Reality

    Fani Bahar Senior Product Manager Snyk

    Julia Keis Product Manager

  • Culture Eats Strategy for Breakfast

    Jessica Dewald Director of Product Zalando

  • The Journey Towards Scalable Analytics and Data Platform at Hypergrowth: Lessons Learned

    Alexander Elyasov Data Product Manager Miro

  • The Art of Managing Human Factor in AI Product Development

    Yana Neykova Product Manager - COE SoftServe

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