Scrappy Mixed Methods – The Resource-Strapped PM’s Guide to Getting Data-Informed

Despite the plethora of advanced product management tools and frameworks available today, Tom has become increasingly convinced that one of the most important things to succeed is to simply have the right mindset.

Armed with curiosity and a willingness to learn, there are a lot of low-cost (time- and money wise) tools and techniques you can use both for prioritization and follow-up of launched features.

In this talk, Tom will walk you through recent work on a B2B SaaS product (web + app) and share a lot of practical examples of what he has done to learn more about the users, the domain and the state of his product, including mistakes and lessons learned. He is a fan of mixing qualitative and quantitative methods and will provide examples of both, with the goal to make the audience leave feeling inspired and empowered.