No matter which product you are working with, they will go through several stages of evolution – incubation, innovation, optimisation and so forth. Each of these stages not only require a different product strategy, but a strong narrative for why you believe this shift is occurring.
This talk, using real life examples
(a) focuses on how to recognise when a product is ready to evolve from one stage to the next and
(b) shares tools and techniques on designing a product strategy for each one of them!