Stop Worrying About ‘Faster Horses’

Subtitle: Uncover the true problem of your customer

 “If I’d had asked my customers what they wanted, they’d have said faster horses.” Henry Ford.

You don’t know what your customers want, they don’t either! To create products that your customers really want, you need to start from the beginning: What is the underlying problem to the particular need that you are trying to fix.
Desiree will show the audience a couple user experience research methodologies that can help single out the true problem of your customers.