Tailoring a Global Product while Putting Local Customer Value First
In the classical production industry and especially in a globally active company, customized product lines are becoming increasingly rare. How did we manage to stay focused on local market- and customer needs and convince our group that we have our own product line?
What challenges have we had to face, what have we learned as an organization both locally and globally and last but not least – how have our customers reacted to this Swiss-only product line. Join this session to learn more about tailoring a global product range and convincing global management that customer value always comes first.