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The Three “I”s of B2B Road Mapping

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Stefan Ritter Head of Product Ruum by SAP

Twitter:
@stefanritter

As product managers, we create the atmosphere in which product teams build great software, products, and businesses. However, with 200 items on your roadmap and limited resources, how do you know what to prioritize? Especially in B2B where the roadmap is so multi-dimensional: from time constraints, revenue, effort, and growth, to enterprise customer demands, integrations, developer experience and machine learning and data analysis. Which issues will move the needle?

In this talk, I want to share with you my method of the three I’s, that has radically simplified how we think about road mapping and prioritizing. Moreover, it has helped us to scale ‘Ruum by SAP’ from 0 to 15.000 B2B users from 800+ companies – within 1.5 years.

Other Talks:

  • Miswanting in Product Management

    Michał Parkoła Cofounder Fluid Circle

  • The Obstacle is The Way – Learnings From Making a Hardware-enabled Medtech Product

    Laurène Racine Product Manager AVA

  • Product Innovation

    Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Why Product Thinking is the Future of Product Management

    Sebastian Saboune Head of Product Founders Factory

    Twitter:
    @sebsab
  • How Netflix Built an Innovative Culture

    Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Scaling Product Organizations Smart (60 mins)

    Tobias Quelle-Korting Head of Product & UX Digitec Galaxus AG

    Twitter:
    @tequeko
  • Stop Worrying About ‘Faster Horses’

    Desiree Popelka User Experience Researcher and Design Thinking Specialist Credit Suisse

  • AMA with Gibson Biddle – How to be an Engaging Speaker

    Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Killing Me Softly: Is Pricing Quietly Holding Back Your Product?

    Marcos Rivera Founder and President Pricing i/o

  • Using Validated Learning to Build the Right Thing

    Helena Zelem Senior Product Manager ASOS

    Paul Taylor Engineering Competency Lead ASOS

    Twitter:
    @mrpaultaylor
  • Your Customers have Customers: Design Sprint Techniques to Grow Products into Platforms

    Katrina Bautista Senior Product Designer Shopify

    Twitter:
    @katbuilt

    David Stubbs Senior Product Designer Shopify

    Twitter:
    @davekilljoy
  • Game Thinking: How to Let a Product Grow and Form an Emotional Link with its Users

    Roman Rackwitz Enterprise Gaming Pioneer Centigrade GmbH

    Twitter:
    @RomanRackwitz
  • Product Management in a Pandemic Crisis

    Saurabh Gupta Senior Product Manager AirAsia Digital

  • Remote Companies are Winning

    Vince Van Grootel Product Manager madewithlove

    Twitter:
    @vincevangrootel
  • Maximising Inclusion

    Kirsten Zverina Manager, Product Management Amazon

  • Covid-19 Strengthened Our Product Market Fit. Here’s How We Responded

    Ruth Wood Product Marketing Manager Beekeeper AG

  • Using AI to Accelerate Product Prototyping

    Florian van Schreven COO Uizard Technologies

  • Your Intention, Please!

    Fabrice des Mazery Chief Product Officer, Thiga; ex Head of Product & Growth at Deezer Thiga

    Twitter:
    @desmazery
  • Working with Partners

    Lilia Gorbachik Product Manager Intermedia

  • Lonely Product Manager Seeks Strong Product Network…

    Amy Uttley Product Manager Holiday Extras

    Sophie Chandler Product Manager Holiday Extras

  • API Product Management

    Andrea Zulian Senior Product Manager Swisscom

    Twitter:
    @winnitude

    Amancio Bouza Principal Consultant IPT

  • Ask me anything with KEYNOTE Speaker Day 2 afternoon

  • Panel Discussion: Recruiting PM Superstars – What do Leaders Look for in The Best Talent?

    Mark Hull Director of Product Management Facebook

  • KEYNOTE: Product Manager’s Transformation Challenge towards B2B2C

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • Breaking the Nash Equilibrium: Using Product Design to Create Political Change

    Ana Chirila Co-founder Asociatia G2

    Vlad Radu Co-founder Asociatia G2

  • Product Market Fit is Science, not Art!

    Edik Mitelman Director AutoCAD Mobile

  • TRACK+* Using Crowdtesting to Deliver Flawless Customer Experiences

    Jörg Heilmann Senior Solution Consultant Applause

  • Fireside Chat with Scott Belsky, Chief Product Officer at Adobe

    KEYNOTE: Scott Belsky Chief Product Officer Adobe

  • How to Drive Product Discovery Success by Applying the Exploration Model in Practice

    Jan Milz Freelance Product Manager

    Twitter:
    @milez

    Nikkel Blaase Senior Product Designer Xing

    Twitter:
    @JAF_Designer
  • Operating Models that Drive Successful Product Organisations

    Teresa Leighty Managing Director Organisational Transformation Bushido Consulting

    Twitter:
    @tllks

    Martina Hodges-Schell Global Head of Product Design Pivotal Labs

    Twitter:
    @polaroidgrrl
  • TRACK+ Crowd Testing for Mobile Banking at Credit Suisse – Best Practices

    Ivo Meier Director Testing PB/WM Products Credit Suisse

    Jan Wolter General Manager Applause EU

  • The “Talking Tech” Toolkit

    Morgan McCunn Senior Product Manager Shopify

  • Inventing The Future

    Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Building Empathy & Solving Problems with Storytelling

    Sam Bradley Director of Product Management HomeAway, an Expedia Group brand 

  • Ask me Anything: Robin Simon, CPO

    Robin Simon CPO Classifieds, Marketplaces & Ventures Tamedia

  • Ask Me Anything with Supriya Uchil

    Supriya Uchil Product technology executive, formerly Amazon.com

  • Build a Movement, Not a Product!

    Andrej Safundzic Founder & Managing Director Tech4Germany

  • How Product Is and Is Not Like Directing a Musical

    Michael Smith Chief Product Officer Prodigy Finance

  • How I Failed at Changing the World (but Ended up Selling Heartbeats to NASA)

    Fabrice des Mazery Chief Product Officer, Thiga; ex Head of Product & Growth at Deezer Thiga

    Twitter:
    @desmazery
  • Inside Atlassian’s Product to Platform Transition

    Rutger Coolen Group Product Manager, Jira Platform Atlassian

  • Nailing Measurement: a Framework for Measuring Metrics that Matter

    Josephine Lee Product Manager Atlassian

    Isha Mehta Product Manager Atlassian

    Twitter:
    @isha_mehta_
  • Scaling your Product Management Skills

    Scott Eblen Director of Product Management Twitter

    Twitter:
    @wseblen
  • The Hippocratic Oath of Product Leaders

    Radhika Dutt Author of Radical Product Thinking Radical Product

  • AI is Reshaping The World

    Christian Fehrlin Founder and CEO Deep Impact AG

  • Are You Global Launch Ready? Moving from Concept to Market

    Karina R. Jensen Managing Director and Founder Global Minds Network

    Twitter:
    @DrKarinaJensen
  • Hacking Your PM Career – Workshop with Gibson Biddle

    Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Lost in the Agile Jungle

    Christian Becker Founder & Managing Director productable

  • Entrepreneurial Skills That PMs are Missing and How to Get Them

    Yael Arbel Senior Product Manager Natural Intelligence

  • Start-up PM vs. Enterprise PM

    Tom Leung Director of Product Management Google

  • Blockchain Technology and How to Develop a Product in the New Frontier

    Dena Fletcher SVP Digital Products ASCAP

  • Quick Business Strategy for Product Managers

    Aditya Agashe Program Manager and Bestselling Author Microsoft

    Neel Mehta Product Manager and Co-author Google

  • Product Management outside of High-Tech

    Supriya Uchil Product technology executive, formerly Amazon.com

  • Building a Product the Whole Company Must Adopt

    Robert Stephenson Technical Product Manager Spotify

  • Unlocking Growth in Competitive Marketplaces: Case Studies from Eventbrite, Lyft, and Booking

    Kristina Gibson Director of Product, New Segments Booking.com

    Twitter:
    @kristinaga
  • Psychological Safety – How Interpersonal Risk will Push your Organization to the Next Level

    Steve Tauber Technical Product Manager madewithlove

  • Building Accessible Digital Products for 100 Million Users

    Saurabh Gupta Program Manager Microsoft

  • Rising from the Ashes- the Comeback Story of a Product

    Ambily Menon Product Lead and Software Engineering Manager Synchronoss

    Twitter:
    @ambilymenon21
  • To Find a Hidden Gem; Separating Noises and Voices of Customer Feedback

    Krishna Malik Lead Product Manager Xfers

  • Push Boundaries of Product Growth with Innovation Accounting

    Ilia Kuznetsov Partner ABRT Venture Fund

    Nick Mitushin Partner ABRT Holdings, SA

  • Women in Product Management Europe 2019 – Award Ceremony

  • TRACK+* Identity Reinvented …or Not

    Adam Evans – Previous Speaker Senior Engineer Auth0

  • Building for 1bn Indians (60 mins)

    Mohit Jitani Product Manager Spotify

  • Aligning Product and Engineering: Avoiding Dissent, Disappointment and Despair

    Tanya Cordrey Director, former Chief Digital Officer of the Guardian AKF Partners

  • Scaling Your Product Organization

    Mark Hull Director of Product Management Facebook

  • How to Add Value to Your Product (without Any Developers)

    Ciara McDaniel Product Manager Rockall Technologies

  • Designing for Voice

    Oliver Maruda Product Owner, Emerging Channels

    Twitter:
    @marcooda
  • Pre-conference session

  • Building a Global Marketplace Product

    Mayank Yadav Product Manager Lead Facebook

  • A New Romance: AI & Product Management

    Christoph Tempich Chief Data Economist inovex

    Twitter:
    @ctempich
  • The Anatomy of Influence Power (Part 2)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Lean Product + AI

    Karthik Patil Senior Product Manager Pivotal

    Twitter:
    @karthvp
  • Just Draw it. Why PMs Should Draw More & How to Get Started

    Julia Steier Senior Product Manager Careem by Uber

  • Intent-Based Leadership

    KEYNOTE: L. David Marquet Captain, U.S. Navy (retired), Bestselling Author

  • A PM’s Guide to Driving Organizational Success

    Kirsten Mann Global VP Product Experience Oracle

    Twitter:
    @mannki
  • Inspire! Get Teams and Stakeholders Excited and Behind Your Product Vision and Roadmap: a PlayStation Story.

    Sylvain Langrand Director of Product Management PlayStation

  • Just Eat: Using AI to Solve Real-World Problems for 23m Hungry Customers

    Simon Poole Head of Technology Just Eat

  • Product Strategy & Leadership – Workshop with Gibson Biddle

    Gibson Biddle ex VP/CPO Netflix/Chegg

    Twitter:
    @gibsonbiddle
  • Innovating the Core – How Product Management is Changing Oslo’s Public Transport

    Marius Rostad Head of New Products and Services Ruter

  • Workshop: Canvas Your Way to Product Vision (60 mins)

    Merissa Silk Head of Product YUNAR by Ambidexter

    Twitter:
    @merissarsilk
  • Omni Channel Product Strategy

    Savitha Ajitraj Group Product Manager PayPal

  • A Tale of Innovation

    Dana Ritter Senior Product Manager Google

  • How a Shattered Skull Taught This Product Manager to Be OK with Ambiguity

    Denise Jones Director of Product

  • Why Running On Clouds Wasn’t a Castle in The Sky

    Thilo Brunner Head of Design On

  • Leadership as a Product

    Ekaterina Garbaruk Monnot Senior Product Manager Spotify

  • From Cat Picture to UX – How a Corporate Became Less Corporate

    Robin Simon CPO Classifieds, Marketplaces & Ventures Tamedia

  • Ask Me Anything with Bert O. Schulze

    Bert O. Schulze Vice President SAP

    Twitter:
    @BeSchulze
  • How to Achieve Outcome-Thinking in Product Management Using Impact Mapping (60 mins)

    Tim Herbig Product Management Coach & Consultant Herbig.co

    Twitter:
    @herbigt
  • Avoiding Product Experimentation Pitfalls

    Asa Schachar Product Engineering Manager Optimizely

  • How to Tell Your Story to Potential Employers

    Connie Kwan VP Product, Storyteller Product Maestro

  • Humans, Heat & Hygiene

    Aly Blenkin Senior Product Designer Pivotal Labs

    Twitter:
    @alyblenkin

    Ellie Ereira Senior Product Manager Pivotal Labs

    Twitter:
    @Ellieereira
  • Building Invisible Features that Delight Customers

    Vidhu Sharma Senior Product Manager Atlassian

  • From 0 to 100: Starting a New Product Management Role at “Ludicrous” Speed

    Shobhit Chugh Product Manager Google

    Twitter:
    @shobhitchugh
  • When Curious George Met Product to Hack Growth!

    Jasjit Singh Associate Director, Dealer Experience & Platform Monetisation

  • Ask Me Anything with Kapeesh Saraf

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Strategy as a Product

    Dominik Mayr Programm Manager Strategy Implementation Finnova

  • Building Viral Loops Into Your Product

    John Koenig Sr. Product Manager, Growth Typeform

  • Ask Me Anything with Minal Mehta

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Difficult Conversations – How to Face The Talks You Would Like to Avoid Most

    Hoang Nguyen Product Manager DieProduktmacher

  • TRACK+ Making Product Decisions

    Sultan Seitbekov Lead Product Manager Miro

  • Ask Me Anything with Michael Perry

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Stuck in the Middle: Product Managers’ Network Position in Organizations

    Noah Askin Assistant Professor of Organisational Behaviour INSEAD

    Twitter:
    @naskin
  • Evolution and Revolution: The Creation of Sato Code

    Francesca Aliotta Founder

  • Becoming a Problem Solver

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • Moving an On-prem Product to the Cloud – a Product Management Roller-coaster

    Adriana Ispas Lead Product Manager Appway

    Christian Estler Senior Product Manager Appway

  • How We Implemented 6-Week Delivery Cycles Across 10+ Product Teams

    Daniil Pavliuchkov Senior Product Manager TIER

  • Habitat for Habits

    Bede McCarthy Director of Product Financial Times

    Twitter:
    @bedemccarthy
  • Value Engineering: How to Influence Buying Decisions and Ensure a Best-in-Class Customer Experience!

    Gayatri Gopal Product Manager SAP SE

    Twitter:
    @G3Gopal
  • 1000 to 200 – Our Downhill Battle to Get on Top of the Product Backlog

    Thomas Berszieck Head of Product Management fotograf.de / GotPhoto

  • Mindful Timeout for Product Managers

    George Peterburs Teacher, coach, speaker for Mindfulness and Well-being Be in Resonance

  • How to Fail Fast and Learn Faster in a Startup

    Lucia Collara Product lead / consultant Mobiquity

  • Building Products and Teams

    KEYNOTE Cait O’Riordan Chief Product and Information Officer FinancialTimes

  • KEYNOTE: Building for the Next Billion Users

    KEYNOTE Minal Mehta Head of Product, Emerging Markets Youtube

  • Building Software for Vulnerable People

    Kieren Dight Product Manager Atlassian

  • Hacking Sleep with Philips’ Connected SmartSleep Wearable

    Bas Giltay Principal Product Owner Mobiquity Inc - Europe

  • How I Successfully Hired, Trained and Managed over 50 Product Managers

    Benoît Rosier Co-founder & CPO Hubvisory

  • Value Nurturing is the New Sales

    Andrey Mikhaylyuk Product Director Flo

  • Personal Growth – the Essence of Your Product Career

    Kristina Walcker-Mayer Product Lead N26 Group

  • Everything will be Digital?

    Dainius Kniuksta Digital Product Manager Maersk Digital, A. P. Moller-Maersk group

    Twitter:
    @dainiuskniuksta
  • Hacking Your PM Career During COVID Workshop with Gibson Biddle

  • Why Your Users Lie to You

    Angie Born Head of Product Scope

  • Impact Matters: Build Products with Empathy and Leave Your Biases Behind

    Alexandra Lung Head of Product Aircall

  • The Scientific Method: Hypothesis-Driven Product Management

    Vijay Rangarajan Product Lead, Facebook Business Platform Facebook

  • Project Meets Product: Preserving Agile Product Development in Complex Projects

    Robert Schenkenfelder Product Manager Social Runtastic

  • How to Turn “Product Mindset” Into Successful Teams

    Patrick Tsao Founding CEO Musaic

  • Design For Life: Research Methods For PMs Hungry For Real Insight

    Si Dhanak Director of Product Latch

  • How to Deliver a Powerful Product Story for Every Audience (60 mins)

    Connie Kwan CEO and Chief Storyteller Product Maestro

    Twitter:
    @Conniekwan_
  • Think Like a Product Manager

    Ken Sandy Lecturer and Industry Fellow Center of Entrepreneurship and Technology, University of California, Berkeley

  • Ask Not What Your Engineers Can Do For You, but What You Can Do For Your Engineers

    Beata Kupiec Product Manager Relativity

  • PO Imposter Syndrome

    Mehnaaz Abidi Director, Product Management Nike Digital

  • Evidence Based Idea Management – How to Decide to Reject and Idea, Build or Experiment

    Büşra Coşkuner Product Consultant, Coach & Trainer

    Twitter:
    @_beesea_
  • Augment Your Product Team’s Intelligence with EI

    Amin Bashi Chief Product Officer Bloom

  • How Does a Product Manager Lead Towards a More Efficient Organisation?

    Luca Criscuolo Head of Product Outfittery

  • The Quest for Product Non-Functionality

    Yuriy Gaiduchok Global Business Transformation Lead Ciklum

  • Leadership Beats Expertise

    Emil Martinsek VP Product Management GetYourGuide

  • THE CORONA FIGHTERS: What PMs Can Actually Deliver During the Meltdown

    Kateryna Portmann Senior Product Manager Hocoma AG

  • How to Apply Best Practices from Venture Industry to Revitalize and Grow Your Product Portfolio

    Nick Mitushin Co-Founder & President Innate Methods Inc.

  • “It’s Not About The Water Cooler!” -Relationship Counselling for The Remote PM

    Daniel Merriman Product Manager for Foundation Experience Raspberry Pi Foundation

  • Treacherous Promise of A/B Testing

    Jakub Uniejewski Senior Product Manager Freelancer

  • Well-Placed Carrots Instead of Sticks: How Swisscom Used Behavioral Sciences to (Again) become Service Leader in Collections

    Elizabeth Immer Behavioral Insights Lead/Sr. UX Consultant Ergonomen

    Mathias Aeschimann Head of Development, Strategy and Billing Swisscom

  • From Vision to Reality -or How You Can Ensure that R&D Delivers What You Want

    Simon Haerdi Head of Development, Innovation Pre-Projects Helbling Technik AG

  • Are You Equipped to Lead? Or Still Just Managing?

    Sherika Wynter Co-founder Thomas&Wynter R&D

  • Identity Myths and Where to Find Them

    Adam Evans Enterprise Sales Manager Auth0

  • Product Market Fit is Science, Not Art!

    Edik Mitelman Director AutoCAD Mobile

  • Panel Discussion: Common Challenges of Product Executives and Why is It Important to Talk About It

  • KEYNOTE

    KEYNOTE: Michael Perry Director of Product, Marketing Technology Shopify

  • How to Inspire Your Team and Give Them Purpose: The Story of The Success of the Rubber Ducks!

    Nicholas Maddy Head of Consumer Product homegate.ch

  • Product Futurist

    KEYNOTE: Ram Papatla Vice President of Global Experiences Booking.com

    Twitter:
    @rampapatla
  • Life Transitions in Product Management: Moving from IC to People Management & Coaching

    Katerina Suchkova Group Product Manager 15Five

  • Managing Long-Term Products in a Short-Term World

    Stefania Leone Head of Platform  Appway

  • “Will There be Trainings?…” Reimagine User Onboarding for Your Product (50 mins)

    Aleksandra Piwowarek Product Trainer WMS Zalando

    Matthias Noll Product Trainer WMS Zalando

  • SPECIAL EVENT: IMMERSIVE EXPERIENCE

  • Turning Data Into Revenue – Monetizing Data Assets

    Bettina Goerner Managing Director Data Products Springer Nature

  • Bringing New Ideas to the Old Guard

    Jon La Plante Director of Product Aleph Beta

  • Innovate and Collaborate with SAP: Roundtable Discussion

    Erica Lailhacar VP Partner Solutions Business Development SAP

    Twitter:
    @EricaLailhacar

    Diogo Baptista Partner Innovation Presales Director, EMEA & MEE SAP

  • Forecasting the Future – Principles for Building Innovative Products

    KEYNOTE: Shilpa Sarkar Product Manager Instagram

  • Re-learn Driving Every Time You Want to Drive Innovation

    Stéphane Vincent Strategic Innovation ublox

  • Gather, Record, Measure, and Influence: Introducing the New Data Product Manager

    Amber Van Hecke Product Manager Atlassian

  • Product Principles, Setting Product Teams Up For Success

    Adrienne Tan Co-Founder Brainmates

  • Innovation & Structured Product Management

    Nuno Pires Head of Innovation GEOSATIS

  • AMA Shilpa Sarkar

    KEYNOTE: Shilpa Sarkar Product Manager Instagram

  • Think Before You Build and Fake It Till You Make It

    Marta Skassa Product Manager Zalando

  • Three Things I Learnt From Failing at Startups

    Abhi Chaudhuri Product Manager Google

  • The Learning Machine: how to Create Feedback Loops with Smart Data

    Alexandra Lung Senior Product Manager Pivotal

  • The Feedback Machine – How to Get Constant Feedback for Your (B2B) Product

    Lars Haßler Head of Product Management Sastrix

  • TRACK+ Rediscovering Your Core Value Proposition (a conversation with Ilya Blokh from Blinkist)

    John Cutler Head of Product Research and Education Amplitude

    Twitter:
    @@johncutlefish

    Ilya Blokh Director of Product Management Blinkist

  • HERE BE DRAGONS / Product, Discovery, and how not to mess it up

    Randy Silver Director, Insider Insight Motivate Design

    Twitter:
    @randy_silver
  • More Success with a Better Digital Customer Journey (part 2)

    Ilona Baier Senior Interaction Designer Ginetta

  • Product Innovations: How to Drive Those in Product Team and External Crowd

    Nati Nazar Director of Business Analysis Office SoftServe

    Oksana Krykun Associate Director of Product Management Office SoftServe

    Twitter:
    @Hvylka
  • Learnings from Building Conversational E-Commerce Experiences

    Amr El-Shimi Head of Product Management Zalando SE

    Ahmed Fathalla Senior Product Manager Zalando SE

  • Searching for Fashion – a Machine Learning Saga!

    Avinav Pashine Product Manager Facebook

  • How to Think About AI as a PM

    Patrick Tsao VP of Products Getsafe

  • The Art of Avoiding Cognitive Biases

    Anton Genkin Senior Product Manager Atlassian

  • Treat Your Career Like You Treat Your Product

  • Insurance – a New Way of Interaction

    Sara Bertone Product Owner Digital Business Zurich Insurance

    Mattia Zanetti Head of Digital Business Zurich Insurance

  • Inside Atlassian’s Product to Platform Transition

    Rutger Coolen Group Product Manager, Jira Platform Atlassian

  • Building an IoT Wearable for Cows and a Mobile App for Australian Farmers

    Marlies De Kock Co-Founder, mOOvement mOOvement @ Rabobank

  • Improvise Your Way to a Good Product

    Amogh Sarda Product Manager Intercom

    Twitter:
    @amoghito
  • How to Find the Best UX Strategy for my Product

    Sibylle Peuker Partner & UX Architect Zeix

  • KEYNOTE: Power of Transparency

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • TRACK+* Building Products for Growth

    Sandhya Hegde VP of Global Marketing Amplitude

  • Lessons Learned From Scale Up – Values and Culture at the Heart of Making Great Product

    Christopher Osborne Director of Product Booking.com

  • Why You Should Stop Using Product Roadmaps and Try GIST Planning

    Itamar Gilad PM & strategy consultant, author; ex-Google Gmail/YouTube PM

  • TRACK+ The Power of Centralised Identity

    Adam Evans Staff Solutions Engineer Auth0

  • Building Products for Granny

    Susanne Droescher Co-CEO, Head of Product CARU AG

  • Transforming Legacy into Success

    Andreas Creten CEO MadeWithLove

  • Evolving Enterprise: Top 3 Instruments to Relaunch your Company with New Value Proposition (60 mins)

    Nick Mitushin Partner ABRT Holdings, SA

    Anatoly Korotkov Managing Partner Innate Methods Inc.

  • The Thing About Autonomous Teams

    Graham Paterson CPO Catapult

    Twitter:
    @graywinpat
  • Develop your Empathy to Build a Successful Product Team (60 mins)

    Baptiste Picard Senior Product Manager Pivotal Labs

  • Delighting Customers through Omni-channel Analytics

    SuiLin Yap Product Manager Facebook

  • Culture, to Change or Not to Change

    Noam Ben-Haim Group Product Manager Google

  • More Success with a Better Digital Customer Journey (part 1)

    Ilona Baier Senior Interaction Designer Ginetta

  • Why Artificial Intelligence Needs Product Sense

    Amin Bashi Director Product Management CareGuide

  • What Do Human Rights Have to Do With Product Management?

    KEYNOTE: Grace Danciu Group Product Manager Google

  • Dream Big, Go Fast and Get Personal: How We Launched the New Oura Ring – and Survived

    Mika Erkkila Senior Product Manager Oura Health

  • Building the Best Place to Play: Sony PlayStation’s Customer-centric Approach to Product Management

    Sylvain Langrand Director of Product Management PlayStation

  • The Startup Illusion: When Corporate and Startup DNA Meet

    Nesrin Elsawi Venture CPO BCG Digital Ventures

    Lida Lottko Senior Strategic Designer BCG Digital Ventures

  • Next Generation Prototyping

    Gregor Urech Partner, Senior UX Architect Zeix AG

  • Strategy as a Product

    Dominik Mayr Programm Manager Strategy Implementation Finnova

  • Discover the Product.Sprint (60 mins)

    Benoit Rosier Co-founder Hubvisory

    Martin Canton-Lauga Co-founder Hubvisory

  • Pricing as a Feature

    Kapeesh Saraf Head of Growth (Director of Product) Coursera

  • Building Products Internal Teams Love

    Mostafa Nageeb Senior Product Manager Zalando

    Twitter:
    @mostafanageeb
  • TRACK+ Feature-less Roadmaps

    Mike Ottavi-Brannon Principal Product Manager Amplitude

  • Using Machine Learning to Delight Users

    Laura Hamilton Group Product Manager | Head of Consumer Web Groupon

  • SRPM – Site Reliability Product Management

    Benjamin Knofe Senior Product Manager Contentful

    Twitter:
    @bknofe
  • Redesigning your Product Management role

    Shobhit Chugh Product Manager Google

    Twitter:
    @shobhitchugh
  • TRACK+ Persona Driven Testing Approach to Drive the Future of Urban Mobility

    Patrick Gross Engineering Lead Mobimeo

  • How to Hire and Grow Your PM Team into Heroes

    Daniil Pavliuchkov Chief Product Officer VAI

  • Open Panel Discussion

  • Do No Harm

    Emilie Lindström Product Manager Outfittery

  • Panel Discussion: How To Be a Global Product Manager

    Kirsten Mann Global VP Product Experience Oracle

    Twitter:
    @mannki
  • Effectively Collaborating with a Founder Product CEO

    Niko van Eeghen VP Marketing & Product Management Vaadin

    Twitter:
    @nikove
  • The End of B2B and B2C Product Management: Why It’s Now B2All

    Surbhi Dangi Senior Product Manager Amazon

  • How to Create Machine Learning Products for Edge

    Vera Serdiukova Project Manager, Advanced AI LG

  • Tailoring a Global Product while Putting Local Customer Value First

    Elke Guhl Director Ownership Solutions Electrolux

  • AARRR! Launching New Products with the Pirate Metrics

    Büşra Coşkuner Senior Product Manager Doodle

    Twitter:
    @_beesea_
  • From 1 to 1B: How being a PM Changes (and Stays the Same!) as a Product Scales

    KEYNOTE: Jacob Bank Director of of Product Management Google

  • Business Strategy for Product Managers: Market Entry Strategies (60 mins)

    Aditya Agashe Program Manager and Bestselling Author Microsoft

    Neel Mehta Product Manager and Co-author Google

  • Coaching Sessions

  • The Anatomy of Influence Power (Part 1)

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • CLOSING KEYNOTE TBA

  • Ask Me Anything with Christian Sutherland-Wong

    KEYNOTE: Christian Sutherland-Wong Chief Operating Officer Glassdoor

  • Workshop: The Influencer’s Toolkit for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • TRACK+ Product Management in a Connected World – Building Products Collaboratively

    Maria Parpou Managing Director, Commercial Product Barclaycard

    Twitter:
    @MariaParpou
  • (Re-)Finding Product-Market-SALES Fit, a Tale of Learning the Hard Way

    Nina Schneider Head of Solutions and Products Appway

    Twitter:
    @nimisc
  • Workshop: Super Powers of an Influential Storyteller for Product Managers

    Stephanie Judd Co-founder Wolf & Heron

    Kara Davidson Cofounder Wolf & Heron

  • Why Product Management Is a Good Cult

    Daniil Pavliuchkov Chief Product Officer VAI

  • Panel Discussion: Common Challenges Faced by Product Executives (and the program that can help)!

    Noah Askin Assistant Professor of Organisational Behaviour INSEAD

    Twitter:
    @naskin
  • OKR – 3 Letters for Effective Product Organisations

    Tim Herbig Product Management Coach & Consultant Herbig.co

    Twitter:
    @herbigt
  • Previous session cont’d with NO break

  • Find and Follow Your North Star KPI

    Reto Laemmler Co-Founder and CEO TestingTime

    Twitter:
    @rlaemmler

    Cosima LeFranc Head of Product TestingTime

  • How to Make a Touching Hardware for a Target Group That Doesn’t Pay (yet)

    Anna Markmann Gruenwald Senior Product Manager Credit Suisse

    Elham Mitkos Director Product Management Credit Suisse

  • Lessons from Building ML-Based Products

    Karin Schoefegger Product Manager Google

  • How a North Star Helps Develop Better Products

    Gadi Weislovits Lahav Head of Product FT.com

  • AI as a Product – Learnings from Bringing an AI Product to Market

    Patrick Williamson Chief Product Officer Arago

  • Can ‘Connected Hardware Product’ Development Be Iterative?

    Shubham Bhattacharya Director of Strategic Portfolio Management Nagra

    Twitter:
    @shubhamb1212
  • Copycats, Badly Drawn Cartoons & Greek Yoghurt – How We Succeeded in Value Proposition

    Christian Becker Product Manager GEA

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