The pandemic has pushed millions of customers online around the globe. As a result, companies are now living in an era of Product-Led Growth and one of the main things that is driving companies should be the product itself.
Customer onboarding is the constant process of educating new users of your product by using events and user’s behavior to trigger various product experiences that will, as the end goal, make your users addicted to your product.
Whether boarding a new customer, re-engaging an inactive one or upgrading a loyal advocate, we now need to do so with speed, insight and customer empathy.
Join the session to learn about the Secret sauce behind top B2C brands using nudge theory to provide a habit forming product experience.