Using Validated Learning to Build the Right Thing

Validating Learning is one of the simplest approaches, yet it can be hard to build into ways of working and shared throughout your business. Helena and Paul discuss how they apply Validated Learning at ASOS, delving into recent examples of how validation has enabled them to accelerate or pivot product development. They discuss how they have evolved the concept beyond customer testing to validating ideas within technical or financial business units, all with the focus to create products that their global customers love.