Value Engineering: How to Influence Buying Decisions and Ensure a Best-in-Class Customer Experience!
Participants will understand the
1. context and need to focus on the right value drivers to influence the customer buying decision and ensure a best-in-class customer experience
2. elements of Value Engineering Cycle – value discovery, value realization, and value measurement
3. application and benefits of value engineering across Product Life Cycle (PLC) and for all critical phases/functions like product discovery, definition & design, GTM & marketing, pricing, and sales
