If the Value isn’t Clear, the Price Will Always Be Too High

This talk is about the critical balance in every successful product between the value provided to a user and the “price” that the user is required to “pay” in order to receive the product’s value. “the price to get the value of the product” isn’t necessarily in the form of money but the price/cost could be in the form of “friction” (e.g. number of steps in a flow), privacy (e.g. FB connect) and others. The presentation will go into how to find the right balance in products in general.