Why Your Users Lie to You

We lie all the time. Not because we are dishonest people, but for a large array of other reasons. And so do your users when you are trying to find out what features to build next or how to price your product.
User research becomes more sophisticated and established in a lot of companies who develop their product with user-centred design methodologies. So it is important not to base our decisions on wrong data. This brand-new talk explains the key biases that you need to look out for, and shows insights from current studies in this field. It helps you ask the right question to your users and to your research teams and shows you how to avoid common pitfalls in interviews, surveys and usability tests.