Hans-Bernd Kittlaus is the owner and CEO of InnoTivum Consulting (www.innotivum.com) which he founded in 2001. Before he was Director of SIZ GmbH (Computing Center of the German Savings Banks Organization) and Head of Software Product Management and Development units of IBM. His main focus area is software product management. Hans-Bernd has been working as a trainer, coach and consultant for both corporate IT organizations and companies in the IT industry. He has published numerous books and articles, his latest being “Software Product Management and Pricing” (Springer). He is Diplom-Informatiker (corresponds to M.S. in Computer Science) and certified as ISPMA Certified Software Product Manager, Scrum Product Owner, and PRINCE2 Practitioner. He is a member of ACM (Association for Computing Machinery, USA), GI (Gesellschaft für Informatik, Germany) and board member of ISPMA (International Software Product Management Association).