×
Not ready to register?

PMF

Add your email to keep in touch with the latest news about Product Management Festival.

Also interested in PMF APAC?
Product Management Festival | Defining the Future of Product Management
Europe

Menu

Skip to content
  • Speakers
  • Executive Insights
  • INSEAD PMEP
  • MORE
    • TRENDS REPORT
    • Partners
    • Venue
    • Board
    • PHOTOS ’21
  • Buy ticket
Leave your email address and stay up to date with the PMF news!

How to Successfully “Cross the Chasm” with Your Product

Copied text to clipboard
https://productmanagementfestival.com/how-to-successfully-with-your-product/
Tweet

Michael Eckhardt Director Chasm Institute

Twitter:
@ECKHARDT_Chasm

.. to drive customer adoption + dominate your market in 2016+

image007

 

How can you accelerate the market success of your key product in 2016?

Michael Eckhardt, Managing Director at Chasm Institute, a well-known Silicon Valley based consultancy, is a Harvard MBA with 15+ years of experience helping product  executives and product managers win in highly-competitive markets.  He has also contributed to and edited the series of best-selling Chasm Institute books, including Inside The Tornado, Escape Velocity, and their newly-updated “Crossing the Chasm 3.0” book.

Michael will provide you with these five deliverables during this keynote session:

  • the 9 key factors needed to drive customer adoption and begin to dominate your target market in the next 12-18 months
  • real-world Crossing the Chasm examples from his start-up clients, as well as larger growth companies like Salesforce, Tesla, VMware, Spotify, Apple, and LinkedIn
  • a key template that helps you answer the question “is my product ready to win in 2016?”
  • the set of seven errors that product managers and marketing professionals need to avoid, to maximize “Time-to-Revenue” and minimize market risk
  • a lively, practical, and intensive session 
    that will help you and your team thrive in a challenging market environment!

Other Talks:

  • OPENING KEYNOTE TBA

  • Trends & Benchmarks in Product Management 2019

  • Side Events Product Management Festival Europe 2019

  • Covid Info

  • PMF Europe 2020 Oct Raffle

  • Privacy Policy

  • KEYNOTE: Defining the Future of Product Management: People, Process, Organization and Education – PMF

  • Open Panel Discussion: Challenges of a Product Manager

  • Marianna Semenova

  • Side Events

  • Product Management Night Romandie @Logitech Lausanne

  • Help us improve!

  • INSEAD WEBINAR: Why and How Relationships are Essential to Product Leaders

  • Trends & Benchmarks in Product Management

  • Themes

  • Thank You for Downloading the Trends and Benchmarks in PM 2020 Report by PMF

  • Jobs

  • Software Product Management Fundamentals

  • Thank you for subscribing!

  • Landing zurich

  • PMF Europe Goes Full Virtual – Risk-Free Participation

  • PMF Trends and Benchmarks in Product Management 2019 Survey

  • Advisory Board

  • FAQs Participants

  • Product Management Nights

  • General Terms and Conditions

  • Feedback

  • PMF Connect Setup Information

  • Side Events – Product Management Festival 2018

  • Product Management Night @UBS Zurich

  • Themes 2019 Copy

  • Designing and Evolving the Organization

  • Code of Conduct

  • Executive Insights on Product

  • Themes 2019

  • Trends & Benchmarks in Product Management – TEST NEW DL FORM

Sign Up for Info on PMF

  • Tickets
  • Board
  • Partners
  • Team
  • Jobs
  • Ambassadors
  • Friends
  • Location
  • Blog
  • Contact
  • Privacy Policy
  • General Terms and Conditions
Sharing is caring:
  • on facebook
  • on twitter
  • on linkedin

© 2022 by Product Management Festival. Fraumünsterstrasse 16, CH-8001 Zurich, Switzerland.
[email protected] +41 43 288 88 40

Menu

  • Speakers
  • Executive Insights
  • INSEAD PMEP
  • MORE
    • TRENDS REPORT
    • Partners
    • Venue
    • Board
    • PHOTOS ’21
  • Buy ticket

Log in

See Tickets