How Weak Positioning is Killing Your Products

Ensuring prospects quickly grasp WHAT your offering is and WHY they should care can mean the difference between the success and failure of a product. Great positioning provides a key to help customers decode what your products are all about and it underpins all of our marketing and sales efforts. You would think that given how vital positioning is, we would be pretty good at it by now. In fact most products aren’t explicitly positioned at all. Why? Because we have never been taught how to do it. In this talk you will learn how to provide frame of reference for your products that will give your products a distinct competitive advantage in the market. You will learn 4 styles of Framing and a process for selecting the best frame for your products.