Marcos Rivera

Founder and President

Marcos is the founder and President of Pricing i/o, a boutique consulting, coaching, and training firm helping software companies unlock growth with the Pricing Playbook. Prior to starting Pricing i/o, Marcos was the best practice leader for Vista Equity Partners in the areas of product management and pricing. Throughout his 20 year software career, Marcos held several product leadership roles, led numerous M&A investments, and has experienced two successful exits. He holds an MBA and degree in Management Science from the University of California, San Diego. Marcos is a frequent speaker, guest lecturer, and adviser to startups in San Diego.


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