Mattia Zanetti

Head of Digital Business

In the last three years I have been in charge of setting up and optimizing the ecommerce channel for Zurich Insurance Switzerland. That includes the development of several premium calculator, the revamp of, the implementation of live-chat and chat-bot solution along with the definition and implementation of a marketing automation strategy.
During this time I also studied at The University of Applied Sciences HTW Chur (2016-2017) and got my EMBA in Digital Transformation. Amongst other things I researched the impact of Artificial Intelligence on the way customers interact with companies.
Previously I led the Online Experience SME Business World at Swisscom.
My first e-business experience dates back to 1997 when I set up one of the first online travel agencies.
Fluent in five languages.


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