Yael Arbel

Senior Product Manager

Yael is a mechanical engineer by trade and a serial product innovator by nature. Cofounding a NY based enterprise-solution startup at the age of 21, she learned the ins and outs of online software development and CRM products. After selling her part of the business, she returned to Israel to study at Tel Aviv University and later completed her MBA at IE University in Spain.
She worked as a PM at IAI, engineering a perpetual solar UAV to patrol borders with zero carbon footprint. In 2011, she founded Green Flash, a manufacturing and e-commerce platform for sustainable consumer products, filling a void for environmentally-friendly consumer products in Israel. The new brand was distributed in over 400 locations nationwide and had successful eCommerce sites. Green Flash was sold to a larger corporation in 2018. In late 2018, Yael accepted a role as senior PM and Team Lead at Natural Intelligence. During these past 2 years, she continues to pursue non-profit side initiatives such as ReTake- a social platform startup aiming to eliminate single-use plastics from the food mobility industry.


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