- Crowdhouse, Zurich
Product Management Night is a local product management event where all members of the community are invited to join for an evening of exchange, knowledge and learnings.
If you are interested in hosting a PM Night in your city, contact us at info[at]productmanagementfestival.com
17:45 – Registration
18:00 – 18:20 – Welcome from PMF
18:20 – 18:40 – Everyone can be a Hero – Andreas Uthmann, Adrian Iten – Energieheld powered by CKW
18:40 – 19:00 – Solve Problems in 4
Months Days – Manuela Hug – COO of Deep Impact AG
19:30 – 21:00 Apero
Andreas Uthmann – Everyone can be a hero
How can a traditional, vertically integrated energy provider master the radical challenges of a disrupting industry? Can we make energy intelligent? Can we find new channels to market, provide new services and solutions? Which market? Are there any business models out there to fill the profit gap? And why is my house less smart than my phone or my car? Still …
Andreas is a strategic business developer with 18 years of international leadership experience, transforming and developing scalable technology businesses, in B2B/B2C Marketing & Sales, technology management & consulting, managing strategic change, turnarounds and growth initiatives, within complex, multi-cultural enterprise environments, building high-performance teams and winning multiple business & customer awards.
Manuela Hug – Solve Problems in 4
In today’s complex world, starting a new project or evaluating a big idea is a daunting task. Stakeholders need to be informed and aligned, feedback is taken into account, and compromises are made over innumerable large and small iterations. Oftentimes, this process whittles the original goal or idea down to a shadow of what it once was. And by the time users can finally give feedback on the result, weeks or months have passed. And what then, if the result is negative? In a Design Sprint you get from idea to tested prototype in only 4 days – so in less than one week, you know whether you are on the right track. But what is a Design Sprint, how does it work and what do you need to look out for?
Manuela Hug, COO of Deep Impact AG, embraces constant change. She has a rich professional background and leadership skills in sponsoring, event organisation, marketing, and project management. She has accumulated a wide range of expertise in multiple industries such as banking, telecommunications, food, and film. But nowhere else is change as dynamic as in the technology sector, which is why she joined Deep Impact. She is always on the lookout for the best methods to achieve invaluable results at high speed. After a great deal of experience working with the “Sprint” approach from Google Ventures, she has become convinced of this method’s extreme effectiveness in driving change. She introduced Design Sprints to the company and moderates them with customers and partners as well as for internal product development.