PMF Connect #16: Unleashing The Power of ‘Nudges’

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PMF Connect #16: Unleashing The Power of ‘Nudges’


When: on the 1st of October at 1:30 pm CEST/ 5 pm IST / 7.30 pm SGT

What is the event about: 

What prevents your users from extracting value out of your products? Can you do something about it? This is the question that keeps most PMs awake at night. What if there was a predictable way to motivate your users to derive that value. What if there was a predictable way of helping your customers make better decisions? Sometimes, a little nudge is all it takes. Come join us in a discussion on the superpower of nudging your users, and the great responsibility that comes along with this great power.


About the speaker: 

Varun leads two product teams (Storefront & Customer Communications) at Flipkart, India’s largest e-commerce company. Earlier he led Pricing & Promotions product areas at Flipkart.

Prior to Flipkart, he co-founded a SaaS startup, Appiterate (acquired by Flipkart). There he built an enterprise scale marketing automation platform & a cutting edge A/B testing platform for native apps. Appiterate was funded by SAIF Partners and ex-Facebook product/tech leaders. He holds an MBA from IIM-Calcutta and graduated from IIT-BHU, Varanasi.


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