Angie Born

Head of Product

Angie has almost 20 years of experience in user research. She started her career in usability consulting and UX, then moved into Service Design and is now Head of Product for a B2B software company.


She’s interviewed and observed thousands of users, built hundreds of applications, IVR systems and services, and she is convinced that combining empathy with evidence is crucial for anyone deciding on product features.

She has a bachelor in interaction design from Switzerland and an MBA from Australia, and teaches UX in private institutions and universities.