Dena Fletcher

SVP Digital Products

Dena has 15+ years experience in product development and user experience design of digital products. For the past four years she has led a team at ASCAP responsible for creating seamless, user-friendly digital experiences. The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization with 700,000+ songwriter, composer and music publisher members. 

Dena was previously Vice President of Product Development within Advance Publications where, as head of its web and mobile product design teams, she led the design and development of digital news and information properties. Dena’s early experience includes product development in eCommerce, publishing and mobile pure plays. Dena has an M.S. in Human Factors from Cornell University and a B.A. from University of Alberta.