Elizabeth Immer

Behavioral Insights Lead/Sr. UX Consultant

In her role as Behavioral Insights Lead/Sr. UX Consultant at the Ergonomen in Zürich, Elizabeth helps companies tackle some of their most stymieing people-related challenges by creating products that work better. She seeks to answer the question “Why do people do what they do (in this situation)?”” The answers, founded in empirical and often scientific evidence, lay the groundwork for product design and optimization.