Helena Zelem

Senior Product Manager

Helena is the Senior Product Manager at ASOS, a leading global fashion retailer with over 16+ million customers. ASOS focuses on fashion as a force for good, inspiring youth to express their best selves and achieve amazing things. Her focus is on retention product strategy – delivering highly tailored, personalised rewarding experience that satisfies and anticipates needs post purchase. She has a real drive to deliver beyond customer expectations and innovate in this space.

Helena brings a wealth of experience in Product Management, previously she was the Senior Product Manager for Time Inc (now TI Media), one of the world’s leading magazine and digital content publishers. She led the Fashion & Luxury digital portfolio, consisting of some of the best known fashion and beauty website such as Marie Claire, Look, ThisIsPowder and Instyle. Other experience includes Senior Digital Product Manager for Immediate Media – one of the UK’s most innovative digital publishers with a focus on the lifestyle sector.

In her spare time Helena loves to travel, to understand complex cultures and to meet new people. Currently, she is planning a trip to Costa Rica, so she welcomes any hints and tips.