Lida Lottko

Senior Strategic Designer

Born and raised in Essen, Germany, Lida studied Biochemistry and Cell Biology at Jacobs University Bremen. Since Lida always loved people and post-its more than mice, she moved on from the lab to San Francisco for her Master in International Business, specialising in Innovation, at Hult International Business School. Lida has since lived in the US, Europe, Brazil and China, consulting big businesses on how to truly understand people and design exciting solutions to meet their needs and desires.