Radina Doneva

Senior User Researcher

As a senior UX Researcher I’m leading research initiatives for user engagement, collaborating closely with product managers to ideate new value propositions and with designers to improve the experience of digital products. In my role, I use discovery research and behavioural insights to help product teams make financial services easier, useful and enjoyable for people around the world.

Previously as a behavioural designer at a design consultancy in the UK, I was involved in creating customer experience strategies and re-designing services for businesses and public organisations across healthcare, financial services and retail sectors. With a background in experience design and business strategy, my approach focuses on crafting business solutions through understanding people’s needs and motivations.