KEYNOTE The Freedom To Be Wrong: A/B Testing and Educated Risk

When you launch a project, how confident are you that you’ve grown your business? What happens if you fail–and someone finds out? Since its inception Netflix has been using a/b testing to create a culture of “truth” for our business decisions. Along the way we’ve learned just how hard it is to predict human behavior, and that there are much higher costs than building something that fails. Jen Dante (Director of Product Innovation for Netflix Acquisition) will walk you through some of our surprising findings, and the unexpected benefits of true data-driven decision making.