×
Subscribe to our Newsletter

PMF

Want to know all the things we organize at PMF?

Our Newsletter will send you bi-weekly top-trending articles, organized events (both local and online), the latest Product Management trends as well as all the information for our Conference and programmes.

Join our community!

Also interested in PMF APAC?
Product Management Festival | Defining the Future of Product Management
Europe

Menu

Skip to content
  • PMF Europe
  • TRENDS REPORT
  • INSEAD PMEP
  • Buy Tickets
Leave your email address and stay up to date with the PMF news!

The Mobile Shift in Practice – Scaling Mobile Product Development

Copied text to clipboard
https://productmanagementfestival.com/the-mobile-shift-in-practice-scaling-mobile-product-development/
Tweet

Arne Kittler Director Mobile Product Management Xing

Twitter:
@arnekittler

Today’s users take “Mobile” (in all its aspects) for granted and expect services to naturally work across touchpoints and wherever they chose to use them. For many larger product organizations who were used to providing primarily web based (desktop) products this is challenging. While being used to distributed web-development, continuous deployment etc. the (native) mobile activities of such organizations are typically centralized in dedicated mobile units. Such mobile units are prone to becoming bottlenecks and limit the likelihood of true cross-touchpoint thinking of products and services.

In this presentation I will share insights about how XING currently addresses this situation and which steps we are taking in order to move mobile thinking out of the silo and turn it into a natural aspect of product development.

We have identified 4 main components necessary to guide this change process: – establishing and growing the necessary staffing and skills in all teams, – guiding collaboration by means of a set of guidelines, tools and processes, – providing the right infrastructure to enable a distributed development of large native apps, – finding ways to make sure that all teams have a common understanding.

My presentation will provide a mix of general models for why and how to address this shift and first-hand experience of managing such a transition process for a large product organization.

BUY TICKET

Other Talks:

  • UserTesting Raffle PMF22

  • OPENING KEYNOTE TBA

  • Trends & Benchmarks in Product Management 2019

  • Side Events Product Management Festival Europe 2019

  • Covid Info

  • PMF Europe 2020 Oct Raffle

  • Privacy Policy

  • KEYNOTE: Defining the Future of Product Management: People, Process, Organization and Education – PMF

  • Open Panel Discussion: Challenges of a Product Manager

  • PMF Connect

  • INFO

  • Marianna Semenova

  • Side Events

  • Product Management Night Romandie @Logitech Lausanne

  • Help us improve!

  • INSEAD WEBINAR: Why and How Relationships are Essential to Product Leaders

  • Trends & Benchmarks in Product Management

  • Themes

  • Thank You for Downloading the Trends and Benchmarks in PM 2022 Report by PMF

  • Jobs

  • Software Product Management Fundamentals

  • Thank You for Downloading the Trends and Benchmarks in PM 2022 Report by PMF

  • Thank you for subscribing!

  • Amplitude Raffle PMF22

  • Landing zurich

  • PMF Europe Goes Full Virtual – Risk-Free Participation

  • PMF Trends and Benchmarks in Product Management 2019 Survey

  • Advisory Board

  • FAQs Participants

  • Product Management Nights

  • FAQs Speakers

  • General Terms and Conditions

  • Feedback

  • PMF Connect Setup Information

  • Side Events – Product Management Festival 2018

  • Product Management Night @UBS Zurich

  • Themes 2019 Copy

  • Designing and Evolving the Organization

  • Code of Conduct

  • Executive Insights in Product

  • Themes 2019

  • Trends & Benchmarks in Product Management – TEST NEW DL FORM

Sign Up for Info on PMF

  • Tickets
  • Board
  • Partners
  • Team
  • Jobs
  • Friends
  • Location
  • Blog
  • Contact
  • Privacy Policy
  • General Terms and Conditions
Sharing is caring:
  • on facebook
  • on twitter
  • on linkedin
  • on instagram
  • on youtube

© 2022 by Peak Product AG – Fraumünsterstrasse 16, CH-8001 Zurich, Switzerland.

[email protected] +41 43 288 88 40

Menu

  • PMF Europe
  • TRENDS REPORT
  • INSEAD PMEP
  • Buy Tickets

Log in

See Tickets