In the world of today and tomorrow, action and control are the kings, not just pure content. In terms of product strategy this means that a successful product should offer remote control options over physical and digital life, not just sell users’ attention to advertisers. Meaningful action buttons define the success rather than advertizing opportunities.
The era of “one size fits all” is over. A product has to include personalization features or at least be personalization-ready by design from the very start..
Modern product must be fully measurable: we live in the world full of sensors but often forget to install enough sensors into our software products. Websites and apps must send a rich flow of data, and business-oriented metrics must be built on top of these raw data. Deep analytics of these metrics in the course of ongoing multiple experiments defines successful product development and promotion.