×
Not ready to register?

PMF

Add your email to keep in touch with the latest news about Product Management Festival.

Also interested in PMF APAC?
Product Management Festival | Defining the Future of Product Management
Europe

Menu

Skip to content
  • Speakers
  • Executive Insights
  • INSEAD PMEP
  • MORE
    • TRENDS REPORT
    • Partners
    • Venue
    • Board
    • PHOTOS ’21
  • Buy ticket
Leave your email address and stay up to date with the PMF news!

Three pillars of a successful product: External actions, personalization, deep measurability

Copied text to clipboard
https://productmanagementfestival.com/three-pillars-of-a-successful-product-external-actions-personalization-deep-measurability/
Tweet

Andrey Sebrant Director of Product Marketing Yandex

In the world of today and tomorrow, action and control are the kings, not just pure content. In terms of product strategy this means that a successful product should offer remote control options over physical and digital life, not just sell users’ attention to advertisers. Meaningful action buttons define the success rather than advertizing opportunities.

The era of “one size fits all” is over. A product has to include personalization features or at least be personalization-ready by design from the very start..

Modern product must be fully measurable: we live in the world full of sensors but often forget to install enough sensors into our software products. Websites and apps must send a rich flow of data, and business-oriented metrics must be built on top of these raw data. Deep analytics of these metrics in the course of ongoing multiple experiments defines successful product development and promotion.

Other Talks:

  • OPENING KEYNOTE TBA

  • Trends & Benchmarks in Product Management 2019

  • Side Events Product Management Festival Europe 2019

  • Covid Info

  • PMF Europe 2020 Oct Raffle

  • Privacy Policy

  • KEYNOTE: Defining the Future of Product Management: People, Process, Organization and Education – PMF

  • Open Panel Discussion: Challenges of a Product Manager

  • Marianna Semenova

  • Side Events

  • Product Management Night Romandie @Logitech Lausanne

  • Help us improve!

  • INSEAD WEBINAR: Why and How Relationships are Essential to Product Leaders

  • Trends & Benchmarks in Product Management

  • Themes

  • Thank You for Downloading the Trends and Benchmarks in PM 2020 Report by PMF

  • Jobs

  • Software Product Management Fundamentals

  • Thank you for subscribing!

  • Landing zurich

  • PMF Europe Goes Full Virtual – Risk-Free Participation

  • PMF Trends and Benchmarks in Product Management 2019 Survey

  • Advisory Board

  • FAQs Participants

  • Product Management Nights

  • General Terms and Conditions

  • Feedback

  • PMF Connect Setup Information

  • Side Events – Product Management Festival 2018

  • Product Management Night @UBS Zurich

  • Themes 2019 Copy

  • Designing and Evolving the Organization

  • Code of Conduct

  • Executive Insights on Product

  • Themes 2019

  • Trends & Benchmarks in Product Management – TEST NEW DL FORM

Sign Up for Info on PMF

  • Tickets
  • Board
  • Partners
  • Team
  • Jobs
  • Ambassadors
  • Friends
  • Location
  • Blog
  • Contact
  • Privacy Policy
  • General Terms and Conditions
Sharing is caring:
  • on facebook
  • on twitter
  • on linkedin

© 2022 by Product Management Festival. Fraumünsterstrasse 16, CH-8001 Zurich, Switzerland.
[email protected] +41 43 288 88 40

Menu

  • Speakers
  • Executive Insights
  • INSEAD PMEP
  • MORE
    • TRENDS REPORT
    • Partners
    • Venue
    • Board
    • PHOTOS ’21
  • Buy ticket

Log in

See Tickets