Win the latest edition of “Crossing the Chasm” (3rd Edition) by Geoffrey A. Moore.
All you have to do is fill in the field below with your email address, confirm your subscription and you will join the contest.
The contest ends on the 1st of November. Winner will be announced by 7th of November.
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
During the Product Management Festival you will also have the opportunity to join Michael Eckhardt’s Workshop “Crossing the Chasm 3.0” where you can learn methods for launching + managing winning products in challenging markets.