Alongside a satisfying relationship, a career we love is one of the foremost requirements for a fulfilled life. Product people are obsessed by their careers but, unfortunately, it is very hard to understand oneself well enough to know quite where one’s energies should be directed. We might be attracted by the shiny lights of status or the last hot trends, finding it hard to understand really what product should I build and in which contextsThe quest of finding a career to love obsessed me for the last few years, leading me to consume every book on the topic. From the learnings I designed a guide, based on design thinking, that I then used with tens of products colleagues, friends and coachees that were lost as me. With compassion for the impossible task of being a PM and a deeply practical spirit, the guide will help to discover our true talents and to make sense of our confused desires and aspirations before it is too late.