In a world driven by functionality and metrics, we often overlook a crucial ingredient for product success: emotional resonance. This talk explores why building products that merely “work” is no longer enough to capture user loyalty and drive true growth. At the heart of this exploration is the Delight Grid—a powerful framework created from extensive product experience on the most successful products to help product teams move beyond functional features and strategically prioritize delight. By categorizing solutions based on their capacity to address both functional and emotional needs, the Delight Grid enables teams to craft experiences that evoke joy, connection, and loyalty, transforming users into passionate advocates. I will dive into real case studies and practical applications of the Delight Grid to show how it can be a game-changer in today’s crowded marketplace. Attendees will also discover actionable ways to integrate delight into your product roadmap and unlock the unexpected drivers of product success.
