In a time of economic headwinds and stagnating growth, product teams are under pressure to prove their value—not just to users, but to the business. We need commercial PMs: product leaders who tie strategy to the P&L and drive cross-functional alignment that delivers results.
In this talk, I’ll share how I led Sponsored Social Commerce at Zalando, owning the P&L for creator sponsorships and running it like a startup inside the org. You’ll walk away with frameworks for aligning your roadmap with revenue targets, allocating capacity between core product evolution and demand-generating initiatives (like self-serve funnels), and setting goals that unify Sales, Marketing, and the product triad.
Whether you lead a growth pod or an enterprise product team, this talk will help you move beyond features—and start building with business impact in mind.
