Imagine a world where screens—the familiar gateways to our digital experiences—gradually disappear. In their place, intelligent, invisible systems, seamlessly connected to our intentions, take over. This isn’t some distant vision of the future. It’s already happening.
We’re seeing the rise of smart layers built directly into our operating systems. These technologies are radically changing the way we design and use products. No more clicks, no more menus—just agents that anticipate our needs before we even express them.
In this new world, search engines are giving way to advanced conversational assistants. Complex queries turn into simple, natural dialogues. The result? SEO and interface design are fading out, replaced by intent-driven journeys where AI explores APIs and makes decisions for us.
Product design will no longer be about screens or interfaces—it will be about emotions and understanding unspoken expectations. Digital products won’t be tools we navigate anymore, but personalized responses to needs we’ve barely articulated.
But the revolution goes even further. Every day, new technologies stretch the limits of what we thought was possible. They compress timelines, skip steps, and blur the lines between product, design, and tech. Everything is speeding up. Production cycles are shrinking. Traditional processes are collapsing.
In this ever-shifting landscape, business models are being shaken. Building a medium-term strategy? Almost impossible. Generative AI is rolling out new capabilities at lightning speed, replacing entire sections of traditional production workflows.
And while the Roblox generation grows up immersed in fluid digital worlds, we need to rethink how our products evolve. Users—more supported and connected than ever—won’t interact with interfaces anymore. They’ll interact with systems that act on their behalf, almost instinctively.
This means our professions must undergo a deep transformation. Product managers, designers, developers—we all need to reinvent ourselves. And brands? They face a major challenge: how do you stay visible in a world where interfaces—the very screens that once held attention—are vanishing?
The competition will be intense. Creating standout products in this age of the invisible will require a level of creativity we've never seen before.
So... are you ready?
