In this testimony, Hugues delves into the lessons learned from 3 BtoB Tech Product failures.Each misstep reveals a different bias that clouded Hugues’ judgment and led to costly mistakes. From overlooking the importance of team knowledge gaps to misjudging target client segment, this talk offers an intimate view into the often overlooked personal biases that can derail tech products. He will specifically share learnings about a BtoB security platform, done for events like the Olympics in Paris. By the end of this talk, you will gain insights into identifying and overcoming these biases, ultimately enhancing your ability to make more informed decisions for your product.