Daniel Kyne is the Founder & CEO of OpinionX, a survey platform for advanced product research. He's an award-winning consumer researcher who previously worked with Techstars, Unilever, and the World Economic Forum.
Advanced survey methods are becoming increasingly common in product research — and not just with specialised UX Researchers. Product Managers are increasingly being tasked with running conjoint pricing studies or maxdiff prioritisation projects, in part because LLMs are helping senior leaders translate their research objectives into specific methodologies that they’re passing down to ICs on their teams.
