Iulia is a seasoned product leader with vast experience across industries and business models, most recently serving as VP Product at Beekeeper for four years, where she led the product organization. Previously she's driven 0-1 product at FIFA, dabbled in marketplaces and in a previous life was a management consultant with Oliver Wyman. Her core philosophy centers on building products *for* people, *with* people – an approach that she believes consistently delivers better outcomes for users, customers, and the teams behind them.
After years of balancing customer, company, and team priorities Iulia recently made the intentional choice to focus on her family and personal growth—a decision that has enriched her perspective on what truly matters in both product development and life. She now selectively mentors emerging product leaders while still enjoying family time and considering what comes next.