Ted Sfikas is the Field CTO for the Go-To-Market team at Amplitude, where he helps organizations craft effective digital strategies and customer data architectures. With over 20 years of experience across Martech and SaaS, he specializes in designing scalable data ecosystems that power modern customer experiences. At Amplitude, Ted advises global clients through workshops and strategic engagements focused on turning complex data systems into actionable growth insights. His work emphasizes the balance of technology, people, and process to build agile, privacy-conscious solutions that adapt to evolving digital landscapes. He is passionate about helping teams harness trusted data foundations to unlock innovation and AI-driven opportunities.