PMF is not just an event, it’s a learning experience for product practitioners seeking depth, practical insights, and real connections.
Manifesto2025’s Most Anticipated Keynotes
AI was inevitable, and it’s reshaping everything we thought we knew about product. It’s a force multiplier for teams, unlocking new levels of productivity and accelerating discovery. It’s also a whole new playground for product people: new capabilities, new constraints, new user expectations. And for end users, it’s a game changer, shifting how they interact with technology, often in invisible ways.
Embracing AI isn’t a niche skill; it’s becoming foundational to building relevant, future-ready products.
Product teams can’t afford to operate in isolation from business realities. As budgets tighten and expectations for measurable impact rise, having a deep understanding of the business is no longer optional, it’s a core skill. Product people need to grasp how value is created, how money is made (or lost), and how their decisions affect the company’s trajectory.
Whether it’s shaping pricing models, prioritizing features that drive margin, or aligning with go-to-market, the ability to think and talk business is what separates good product managers from great ones.
Product careers no longer follow a linear path. The role has matured, diversified, and fragmented, what it means to be a product leader today is radically different from five years ago.
This track is about navigating that complexity: choosing between IC and management paths, staying sharp in a shifting landscape, avoiding burnout, and designing a career with intention. Whether you're early in your journey or rethinking your next move, it's time to treat your career like a product.
The Stage Is Theirs in 2025*