Your product has an accent.
You just might not hear it.Every product carries unspoken assumptions shaped by the culture it was built in. When those assumptions are exported globally, they often misfire. In this talk, we’ll uncover how seemingly neutral product decisions are steeped in cultural context and why ‘considering’ culture isn’t enough. It's time to stop localising at the last mile and start embedding cultural intelligence from the very first sketch.
Through real-world examples, practical frameworks and a touch of humour, we’ll look at how to move from cultural awareness to cultural application, designing products that speak the right language, even when no words are involved.
Spoiler alert: AI still struggles to grasp cultural nuance. But with the right approach, you don’t have to.
