Chui Chui Tan helps global brands and fast-scaling startups decode culture before their products get lost in translation.Founder of Beyo Global and trusted advisor to companies like Spotify, Bumble, Asana and The Washington Post, Chui Chui brings over 50-market experience to the art and science of product-market fit across cultures.
Her speciality? Exposing the hidden cultural assumptions embedded in product design, strategy and growth plans, then transforming them into insight-led decisions that resonate with real users, in real contexts, worldwide.
Chui Chui is also the author of "Research for Global Growth: Strategies and Guidance for Cross-Cultural Insights and a guest lecturer at leading universities.